October 11, 2011 |
Wow! Who knew America could get so hard core about a soft drink. Unless you missed it, let me fill you in. Dr Pepper launched an ad campaign this week for its new diet drink, Dr Pepper Ten, and the whole thing's been about as well-received as Crystal Pepsi. The public outcry isn't over the product - which is only 10 calories! - but for the all-male everything approach to the ads, which feature aliens and G.I. Joe-style laser guns and the super-subtle tagline "It's not for women. " There's even a companion Facebook app that allows users to exclude women.