October 30, 2011 |
The myth of The Winner is a powerful one in sports. Just ask Tim Tebow, who might be the worst passer in the NFL, yet somehow the most popular. After last week's "Miracle in Miami" you could have renamed Twitter "Tebwitter" after all the talk about the Broncos' improbable comeback. So how could a kid with a goofy delivery inspire people to buy Tebow billboards or start a hilarious new internet meme called Tebowing ( tebowing.com )? Part of it is Tebow's aw-shucks, nice guy persona, but a lot of it has to do the way we rationalize things that aren't easily digested.