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November 17, 2011 | By Jessica Cantarelli, RedEye
Imitation is the sincerest form of flattery? More like, try again, copycats. A controversial new ad campaign from the Benetton group was making the rounds online this week. It's on par with the fashion house's past attempts at using their ads to communicate a wider, more "wordly" message, and it is certainly hard to miss. The ad, which is a slideshow of various international politicians shown engaged in faux lip locks, has a message of "Unhate" attached. Scrolling through smooches between opposing political leaders is bound to attract attention the company is seeking, no doubt, but exactly...
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NEWS
November 17, 2011 | By Jessica Cantarelli, RedEye
Imitation is the sincerest form of flattery? More like, try again, copycats. A controversial new ad campaign from the Benetton group was making the rounds online this week. It's on par with the fashion house's past attempts at using their ads to communicate a wider, more "wordly" message, and it is certainly hard to miss. The ad, which is a slideshow of various international politicians shown engaged in faux lip locks, has a message of "Unhate" attached. Scrolling through smooches between opposing political leaders is bound to attract attention the company is seeking, no doubt, but exactly...
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