Benetton Ads

Imitation is the sincerest form of flattery? More like, try again, copycats. A controversial new ad campaign from the Benetton group was making the rounds online this week. It's on par with the fashion house's past attempts at using their ads to communicate a wider, more "wordly" message, and it is certainly hard to miss. The ad, which is a slideshow of various international politicians shown engaged in faux lip locks, has a message of "Unhate" attached. Scrolling through smooches between opposing political leaders is bound to attract attention the company is seeking, no doubt, but exactly...

Imitation is the sincerest form of flattery? More like, try again, copycats. A controversial new ad campaign from the Benetton group was making the rounds online this week. It's on par with the fashion house's past attempts at using their ads to communicate a wider, more "wordly" message, and it is certainly hard to miss. The ad, which is a slideshow of various international politicians shown engaged in faux lip locks, has a message of "Unhate" attached. Scrolling through smooches between opposing political leaders is bound to attract attention the company is seeking, no doubt, but exactly...