'Look Up' video has the Internet looking down to watch and share

May 06, 2014|By Mick Swasko, @swasko | RedEye

As soon as you're done watching and sharing, look up. 

"Look Up" is a video with a message of how much we miss by constantly consuming ourselves with social media and our smart phones. It has gone viral, garnering approximately 20,000,000 views since it was posted to YouTube April 25. 

The video, itself, is beautiful. Gary Turk, a London-based filmmaker, tells the story of a man who stops to ask for directions instead of consulting his iPhone. With a spoken-word rhyming convention that would make Dr. Seuss grin, Turk narrates the rest of the man's life with the woman who helped him find his way, from first dates to his spouse's death. 

The underlying message is as powerful as the storyline: How much are we really missing staring into the small glowing rectangles every day and sharing our every activity? 

The response, however, is a bit odd. Though detailed statistics for the YouTube video have been disabled, shares of articles about a movie that asks people to put down their phones have been high. News stories about the anti-social media love saga have 2,800 shares via The Huffington Post and 6,700 shares via Mashable -- which touts the video as "a poem that will inspire you to put down your smartphone." Hell, we've even got you reading an article about a film asking others to unplug. 

At least the creator, himself, seems to be practicing what he preaches. Turk has only shared the video once via Twitter, and looks to use the social-media outlet less than once a month. 

Okay, now look up. Unless you want to click the link below to our Facebook page. We'll probably share this there. 

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