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Americans buy more Mexican beer on July 4 than Cinco de Mayo

May 01, 2014|By Mick Swasko, @swasko | RedEye

Turns out, Cinco de Mayo is not America's high holiday for guacamole and Mexican beer. 

Sales of Mexican beer are 29 percent higher during the week before Independence Day, compared with the week before Cinco de Mayo, according to data from 26,000 stores across the U.S.

Catalina, a company that tracks consumer data, says the Super Bowl and New Year's Eve are more popular party days for guacamole, according to sales. But the green stuff is still popular for Cinco, as 2.6 times the amount of guacamole is sold for the holiday, compared with the average day's sales. 

However, the week of May 5 does see a spike in Mexican beer sales. According to the company, Mexican beer sells 50 percent more the week leading up to Cinco de Mayo, compared with the remaining 51-week average.

Stay thirsty, my friends.  

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