DJ Flipside is the official music coordinator for the Bulls and performs… (Courtesy of DJ Flipside )
These days, you might easily find yourself nodding your head before cheering on the Bulls at the United Center. The pregame groove is the handiwork of DJ Flipside. The Chicago native is actually the official music coordinator for the Bulls this season. RedEye chatted it up with him during Game 2 of the Eastern Conference quarterfinals.
"Official Music Coordinator" sounds like a pretty intense title.
Yeah, This is the first year for this position so it's been fun so far. I actually work on the job with DJ Marquis and DJ Metro. Marquis and I are in Jump Smokers [the house music DJ group that has produced for the likes of Nick Cannon and remixed for acts such as Pitbull and Justin Timberlake], and Metro is on B96. [Flipside is the 5 p.m. mixshow DJ on B96 as well.]
What does that title entail? Do you just make playlists?
We do all the mixing you hear in the United Center live. We also play the random music cues that pop up during the game and play the pregame warmup songs for the players.
Speaking of that, how much influence do the players have on their playlists?
The players give us songs as they go. Depending on who it is, they might switch it up for every game.
Are there any players who are super into changing their warmup tunes?
Joakim [Noah] has been giving us lot of feedback. It's funny because he makes suggestions, and we're like, 'Whatever you say, man! You're Joakim Noah!"
OK, are there songs that will get the crowd moving no matter what?
Sure, there are four big ones that have been hitting recently: "Timber" [Pitbull feat. Kesha], "Yeah (3x)" [Chris Brown], [Cajmere's] "Perculator," haha. Benny the Bull loves that one. The fourth one is a track the Jump Smokers made called "We Ready (Swish)" that's about the Bulls. It's taken off. We have a dance and everything.
Yeah, this year we made a little dance called the "See Red Shuffle" to go along with the song. It goes crazy during the games and the kids love it too. Just a little bit of Chicago love to get the Bulls hyped for the playoffs.
Ernest Wilkins is Chicago's wingman.
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