Attorney general announces terms for Four Loko

  • Half Acre plans to expand with a second North Side facility.
Half Acre plans to expand with a second North Side facility. (Bill Hogan / Chicago Tribune )
March 25, 2014|By Mick Swasko, @swasko | RedEye

Pour one out for caffeinated Four Loko. 

The once popular beverage is no more, according to a Tuesday press release from Illinois Attorney General Lisa Madigan. Phusion Projects LLC, the Chicago-based maker of the drink, has agreed with the Attorney General's Office to cease all production and sales of the caffeinated malt beverage, after the office alleged it was marketed to underage youth and encouraged underage drinking. 

“Phusion used marketing and sales tactics that glorified alcohol use and promoted binge drinking,” Madigan stated in the release. 

The company said in a statement it will continue to sell Four Loko products without caffeine, guarana, or taurine in 48 states. In 2010 it reformulated the original Four Loko to remove caffeine, as well as guarana and taurine.

The agreement also includes a list of new rules the company must agree to when marketing future products, including refraining from hiring models younger than 25 to promote their products, not using college or university likenesses in their marketing and ceasing to promote binge drinking. The full agreement can be found here.

Phusion must also "police" its social media accounts for any posts that depict or describe the mixing of its flavored malt beverages with caffeine. 

This story has been updated to reflect the distinction between Four Loko's caffeinated and uncaffeinated products.

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