If it doesn't turn out to be some lame viral marketing campaign, this is genuinely excellent.
A YouTube user by the name of "Sir Fedora" began posting to the video site last week, without much fanfare. But on Wednesday, a video titled "What Da [bleep] happened," featuring the quirky kid celebrating getting one "like" on his channel, went viral after making the front page of link-sharing site Reddit, where he has been dubbed "One Like Kid."
In mere hours, his one "like" turned into 60,000 and climbing, with each of his videos racking up thousands upon thousands of views, including one where he celebrates getting 45 followers on Twitter. The original Reddit thread has more than 3,400 comments.