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Bud Light 'Up for Whatever' guy is a New York billboard salesman

February 03, 2014|By Mick Swasko, @swasko | RedEye

The Hollywood Reporter says: The unsuspecting dude who got taken on a star-studded ride through New York is a 27-year-old billboard salesman. 

As part of their Super Bowl ad campaign, "Up for Whatever," Ian Rappaport was carted around the city, rubbing elbows with Don Cheadle, Arnold Schwarzenegger and Minka Kelly. The Hollywood Reporter states that he had no idea what he was about to get into, and thought the whole thing was a focus group that would pay $1,000. He said he is actually "not sure" how much he'll end up being paid. 

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