One of the laziest criticisms of the Midwest is that there's no "culture" here. The folks behind Collective Quarterly would like to shove that BS down your misguided throats, OK? (Sorry, we didn't sleep well last night.)
The travel and design-focused magazine spotlights one city per issue and does a deep dig into the culture and hidden gems contained within using stunning photography and interviews with local characters. RedEye talked to editor Seth Putnam (you may know him from menswear blog TheMidweStyle and drinking club The Overserved Society) about the new venture and what to expect.
Who's the targeted audience for this publication? From everything we see in this video, it's geared toward "creative" folks.
This is definitely a publication for a creative audience, but it's not an "art" magazine. It's about adventure, seeing the world, and discovering each other. And in the process, we hope it inspires someone to create.
Will there be retail locations to buy this? Events?
We're in talks with a number of stockists who have put in orders for the magazine, but until they're delivered I probably shouldn't mention names. I will say that you'll definitely be able to get it in storefronts in Chicago, New York and Los Angeles, and we're working from a list about 180 retailers across the country.
What can readers expect from Collective Quarterly going forward?
One thing is that, if you see something you like in the magazine, you can use your smart phone to purchase directly from the pages. And that's WITHOUT ugly QR codes. In the future, the goal is to take the Collective Quarterly to unseen hideaways where there are communities developing vibrantly--like what we enjoy here in Chicago. Marfa was a place like this, with a tiny population but food and art concepts that would kill in a big city. We probably won't be going to the three major cities in America, because we want to find places off the beaten path. Plus, we plan to start doing one or two issues in out-of-the-way cities abroad per year.
The Collective Quarterly is available for pre-order until Jan. 31st.
Want more? Discuss this article and others on RedEye's Facebook page.