The August BroBox. (BroBox )
This isn’t your girlfriend’s beauty box, bro.
The popularity of trendy subscription sample boxes like BirchBox and Shoedazzle lit the light for Chicago entrepreneur Chris Klecyngier to launch BroBox, a monthly service aimed specifically at millennial bros.
“The bro is not a bad person, I think he’s a misunderstood person,” Klecyngier, the founder and self-described Chief Executive Bro of the Humboldt Park-based business, said. “The typical male 18- to 34-year-old has his passions in line and knows what he wants, but still needs some help getting through the world. There’s a lot of problems bros face, whether it’s shaving or smelling bad. We’re trying to connect him with products that will help him be a better person.”
Like other subscription services, BroBox comes once a month, filled with grooming, food and fitness samples from small- to medium-sized businesses. Since launching in June, samples have included beef jerky, natural hangover cures, sweat blocking antiperspirant and protein brownies. Each box ships on the 15th of each month, and comes with a Cracker Jack style "surprise" gift.
Users can choose from the “Bro Shmo” one-month package, the “Wingman” three-month package and six-month “Best Bro Forever” subscription. Klecyngier considers himself the founder of BroBox, and operates the business along with Mike Tomasian, who holds the title Chief Operation Bro.
Klecyngier said he came up with the idea when it came time to buy a fellow guy a gift. Typically, he said, birthdays and other life events consist of buying a bottle of booze. The BroBox was a way to give something a little more thoughtful without making things awkward.
“It’s just a small token of appreciation for a guy to give another guy friend without making it seem weird,” he said.
Since it’s launch, Klecyngier said much of the subscription base has been made up of college students receiving the boxes as care packages as well as to soldiers serving overseas. In the future, he said, his site will be launching a “Broshop” where full-size versions of the samples will be available for purchase.
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