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Aragon, Dada Life set sights on biggest pillow fight ever

  • Fans at the Aragon will attempt to break the World Record for biggest pillow fight Saturday.
Fans at the Aragon will attempt to break the World Record for biggest pillow…
October 24, 2013|By Mick Swasko, @swasko | RedEye

There’s 5,000 pillows currently sitting in a parking lot near the Aragon, ready to start a fight.

On Saturday, Swedish DJ duo Dada Life will use the Aragon in an effort to break the world record for the largest pillow fight in history at the beginning of their performance. Toby Benson, the group's manager, said organizing the Chicago pillow brawl was no easy task.

“This weekend, on pretty much the eastern half of the country, you’re not going to find this type of pillow we bought,” Benson said.

Originally, the band hoped to secure the stuffed weaponry from a Swedish supplier, but the boat carrying the payload has been stuck in customs for about a week. However, Benson said he was successful in a “manic scramble” to buy up all the pillows in piecemeal from several states around the country. About 23 pallets of pillows in a 50-foot-long, 30-foot-wide, 15-feet-high space now sits parked near the Aragon, ready for battle.

The idea started small, Benson said, with 20 to 50 fans slinging pillows at one another during the band’s performance of "Happy Violence" at shows.

“At some point, the question emerged from the guys, 'What’s the biggest pillow fight in history?’ ” he said. The answer was 3,706, a number he said he believes will easily be beat at the 9 p.m. Halloween show Saturday.

How does breaking the record work? Benson said a Guinness official will be on hand to announce the attempt to the 5,000 attendees who will be handed pillows as they enter. When the band enters and performs "Happy Violence" as the first song of their set, 100 independent judges will keep watch, to make sure 60-seconds of sustained pillow fighting occurs. If it does, a certificate will be issued by the end of the show, and those in attendance will be able to keep the pillow as a souvenir.

“The guys are very excited to return,” Benson said. “They played Lolla this year, and it was sort of a game-changer for them in the market. When we were discussing where we could attempt this, we went through sort of all the venues we had coming up, and we picked Chicago on Halloween weekend.”

Tickets for the 18+ show are still available for $37.50.

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