Designer Anna Hovet in her West Loop studio (Anna Hovet )
The Chicago fashion scene isn’t short of talent, and one of its young standouts is giving a lucky bidder a unique look at the industry through the eyes of a designer.
Local designer Anna Hovet has teamed up with United Arlines’ Mileage Plus Program to give the highest bidder a behind-the-scenes look into the work of an independent designer and Chicago’s fashion week, Fashion Focus Chicago.
"It’s pretty cool that they’re highlighting me," Hovet said. "I’m really not that cool, but the people from United said, 'We’re going to make you look cool.' "
Hovet is pretty cool though--she’s made a name for herself in the city’s fashion scene over the past four years after completing the designer-in-residence program at Macy’s Chicago Fashion Incubator. Her ready-to-wear line that’s heavy on knits and colorblocking sells at six boutiques throughout the city.
United Mileage Plus members can bid their award miles through Sept. 19 to receive a tour of Hovet’s West Loop studio and a custom-designed garment from Hovet. The winner will also receive two tickets to stylechicago.com’s Art of Fashion Runway show at Millennium Park on Oct. 18 that include entrance to the VIP cocktail reception and backstage access before the runway show.
Hovet isn’t featured in the Art of Fashion runway show but she will be taking the winner backstage to see the models preparing for the show--a "really one-of-a-kind" experience, Hovet called it.
"I don’t think people don’t understand how independent designers operate in Chicago," Hovet said. "It’s not all glitz and glam."
The runway show will show the winner some of that glitz and glam, but showing off her studio space and the work she does excites Hovet most, she said.
In the fall, Hovet will be showcasing her spring 2014 line in her first independent fashion show as part of the City of Chicago’s Fashion Focus Chicago week, Oct. 15-20. For the past four years she was part of the Chicago Fashion Incubator show, but the CFI show won’t be happening this year, forcing Hovet to join one of the other group shows or do an independent show.
"None of the other shows were a fit for me," Hovet said. Her versatile ready-to-wear pieces like sweatshirts with oversized hoods, reversible dresses, leggings and coats don’t fit the mold of many other fashion designers in the city, and she’s no longer an emerging designer.
Hovet’s line is selling well in Chicago, but she’s ready for more.
"I want to expand to a national retailer," Hovet said.
Hovet’s current collection can be viewed and more information about the contest can be found at annahovet.com
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