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What Snoop Lion's 'Snoopermarket' e-store can teach us about life

July 31, 2013|By Ernest Wilkins, @ErnestWilkins | RedEye

 Question: Do any of you know how to fake a wedding? Actually, I just need to know how to fake a registry. Is there someone on Craigslist or something?

You see, yesterday I was introduced to the greatest act of capitalism I've ever seen. Ladies and Gentlemen: Welcome to the Snoopermarket.

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Overstock.com basically gave Snoop Doggy Dogg Dogg Lion free reign to create a market where he and his family sell stuff they like so that peons like you and can get a narrow glimpse into the world of the Doggy Dogg Dogg Lion clan. (Is "clan" the right terminology? Pride? Pack? I don't know, I was heavy into the WWF when they were teaching that stuff, I missed a lot.)

The store actually tells you a lot about the family. Stuff like:

  • Snoop Lion is named Snoop Lion because he likes lions.
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  • While his rap name may have changed,  Snoop Lion still has a special place in his heart for dogs.
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  •  Snoop Lion paints his fingernails.
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  • Snoop Lion really likes those hemp bags your college roommate had when he was in his "I smoke schwag weed and go to Dave Matthews twice a summer so I'm down with the Rasta culture even though my name is Brady and I hail from Glencoe" phase.
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Now, this store is not without faults. I'm not a savvy consumer by any means but it seems that Snoop may not have a grasp on the worth of things. Exhibit A:

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In what galaxy would you pay $80 for a football? I don't care if it is a "NFL Game" ball. Man ... for $80, that thing better throw itself, catch itself, kick itself, cook eggs, produce a new season of "The Wire" and teach me how to love again.

Exhibit B:

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First off, the fact that I've made it 28 years without knowing there were Shaft direct-to-TV movies almost broke me. I sat in the bathroom on the floor in the office for like 10 minutes before Jim came and got me. (SIDEBAR: I would tell you that there's a guy at the Trib who pees fairly aggressively, but Rose and Lorenzo ain't raise no snitch.)

Secondly, this is the only thing in the entire e-store (as of writing this) that is sold out. What does that say about our country? Is this a step in the right direction? Should I start wearing leather blazers? What do you mean, "not if you want to ever have sex with me"? I don't even KNOW you.

Exhibit C:

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So wait, you're telling me that they expect someone to spend money on this? This is one of those rugs some dude is selling at a gas station next to a Nefertiti bust, that photo from the "Good Times" opening and a framed poster of Malcolm X and Martin Luther King re-creating the "Lord Willin'" album cover.

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All in all, the entire experience is an enjoyable one. My hope is that more rappers get the opportunity to do more e-stores. The intersection of rap extravagance and consumerism is a beautiful thing. Just think, we're one step closer to seeing Rocapads become a reality. God Bless America.

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