Skip Tramontana's ad pissed off a lot of hipsters AND bros. (Craigslist/Screenshot )
Fixie single: Look like Lincoln Park. Ride like Wicker Park - $300 (Bucktown).
That was the title of the Craigslist ad Skip Tramontana wrote in five minutes while eating breakfast at the Bongo Room on Tuesday. It was one of many ads the single dad put up trying to sell some extra stuff to pay the nanny.
Two days later, not only did the bike sell after sparking a bidding war, but he has also gotten multiple job inquiries, six offers for dates and tons of emails from offended bros and hipsters. All before the ad got taken down by the classified listing site.
(After multiple requests from fans of his writing, Tramontana reposted the ad Thursday, which can be found in full here. Sorry, it’s already sold.)
“A few of the earliest emails I received were from angry hipsters AND bros telling me what a jerk I was (I'm paraphrasing) in their own way,” he said in an email to RedEye requesting a little backstory on the ad, which quickly gained attention on Reddit and Chicagoist, which called it the best bike classified you'll ever read.
“The hipsters were articulate but haughty, and the bros were inarticulate, tended to rely on homophobic slurs, and were easily confused. I was having fun with those folks for a while, and I think I might have provoked them into flagging the ad out of spite.”
How did Tramontana accomplish the feat of simultaneously pissing off both hipsters and bros while just trying to sell a bike that was collecting dust? Here’s an excerpt:
“Instead of chasing tail at McGee's on Thursday night, you'd rather be at Handlebar with two thin mustached gentlemen who eschew deodorant and a chunky with a bull ring discussing who sold out after Pitchfork in 2009 or what cassette you just picked up at Bric a Brac Records or the goddamn line at Danny's on Saturday, all while squeezed into a pair of skinny jeans so tight your balls are at DEFCON 5.”
Tramontana said he never expected the rushed ad to garner 300 email responses, or spark a heated bidding war. In the end, an offer of $355 plus a date with the bidder's co-worker was bested by an interested party offering $55 over the highest bid.
“There were also requests that I start blog, work for a respondent's ad agency, and write an ad for someone's hair dryer,” he said. “Next up, I’m going to sell a juicer.”
It’s not like Tramontana is a stranger to writing catchy copy to sell a product. Remember “Dude, you’re getting a Dell.”? That was him. Miller Light’s “Man Card” campaign? He was behind that, too. The 41-year-old Bucktown resident owns his own agency, Lakespeedinc, which has done work with several other well known ad campaigns.
All that attention, for a bike he didn’t even use anymore.
“I got the bike about six or seven years ago after seeing an ad for a custom NYCB bike in the Reader (or RedEye, can't remember),” he said. “It was a great deal -- some kind of promo -- I think it was $595. I've made a few upgrades on it since then, but not many. I love/d the bike, but since my daughter (was born) 2.5 years ago it's been gathering dust, and as a single dad ... I really do have to pay the nanny.”
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