It appears that the union of geeky movies with burger chains is still going strong these days. Remember when you could buy Star Wars tumbler glasses at that particularly royal fast food burger joint? I sure miss those.
Well, while they aren't offering collectible kitchenware, the folks at Red Robin Gourmet Burgers have put a new spin on the promotional burger tie-in. They're offering free tickets, a shot at a trip to Japan, and burgers inspired by "The Wolverine", the new X-Men spin-off starring Aussie superstar Hugh Jackman.
The offer is pretty straightforward, although I wish they'd figured out a way to use Wolvie's catch phrase "I'm the best at what I do...and what I do isn't very nice."
Yeah, that would have been tricky.
Here are the details:
Red Robin Gourmet Burgers to Launch Promotional Partnership for The Wolverine
America’s Gourmet Burger Expert Unleashes Blockbuster Fun with Everything from New Burgers to Exciting Offers for Fans, All Inspired by the Upcoming Film
GREENWOOD VILLAGE, Colo., June 4, 2013 –Red Robin today announced its action-packed kick-off to summer in conjunction with Twentieth Century Fox to get guests excited about the much-anticipated summer event movie, The Wolverine, in theaters July 26. The collaboration allows movie fans of all ages to experience the world of The Wolverine in a unique way, remixing the classic American passion for superheroes with epic offers that take “Dinner and a Movie” to a whole new level.
From now through June 30, guests can go “berserk” at Red Robin with a special Dinner and a Movie offer. Guests that purchase a $25 limited edition The Wolverine gift card at participating Red Robin® restaurants will receive a free movie ticket to see the film when they enter their gift card code at www.redrobin.com/movietix. Guests will then be entered into a sweepstakes for a chance to win a trip for two to Japan for the “ultimate Wolverine experience” and other great prizes, such as Visa gift cards, signed movie posters and framed prints provided by Twentieth Century Fox. Red Robin Royalty™ members receive double entry into the sweepstakes for every limited edition gift card purchased.
To inspire moviegoers, Red Robin will reward any guest who sees The Wolverine during opening weekend* and brings their ticket stub into participating restaurants from Monday, July 29 to Thursday, August 1 with $3 off their visit.
“Red Robin is thrilled to be collaborating with Twentieth Century Fox to promote the upcoming blockbuster, The Wolverine, and we know our loyal guests and avid moviegoers will enjoy all that we have in store for them this summer,” said Denny Marie Post, Red Robin’s senior vice president and chief marketing officer. “As the gourmet burger expert, we are particularly excited to unveil our Wolverine-inspired burgers, sure to pack as much punch as the action-packed thriller!”
Red Robin’s innovative and craveable take on one of the motion picture powerhouse’s most iconic characters, Wolverine, resulted in two daringly delicious gourmet burger offerings that guests can get their claws on:
The Berserker Burger™ – Inspired by everyone’s favorite anti-hero, this burger packs an explosive punch of flavor! The Berserker Burger features a fire-grilled burger topped with zesty aioli, spicy pickles, Sriracha onion straws and Cheddar cheese on a brioche bun. This bold burger has Wolverine claw marks in the bun and is served with Bottomless Steak Fries®.
Red’s Tavern Double™ featuring NEW Kuzuri Style – Guests can feed their inner Wolverine with this exotic, Asian-inspired Tavern Double style with samurai slaw, ginger garlic wonton strips, and cilantro.
“We’re excited that Red Robin collaborated with The Wolverine for their first-ever entertainment promotional partnership,” said Zachary Eller, Senior Vice President, Marketing Partnerships & Promotions at Twentieth Century Fox. “Our goal is to energize moviegoers, and Red Robin’s theater adjacent locations will be pushing fans into multiplexes everywhere.”
Both these burgers sound mighty tasty, although I'm leaning towards the Red's Tavern Double myself. Which burger sounds the most appetizing to you? Are you looking forward to "The Wolverine"? How do you think it will rank among the other X-Men films?
Let me know in the comment section or hit me up on Twitter!
Elliott Serrano is a Redeye Special Contributor and Chicago's Top Geek. He awaits the day he will have a burger named for him.