The rivalry goes as deep as doughnuts.
If a Boston Kreme and a large coffee from Dunkin’ was the pick-me-up you needed after Wednesday’s late-night battle of the Hawks vs. Bruins, you were out of luck. In honor of the two teams facing off, the Massachusetts-based doughnut giant has temporarily rebranded the Boston Kreme the “Chicago Kreme"--in Chicago, at least.
“It's just our way of celebrating with our fans in Chicago,” said Carrie Reckert, manager of public relations and social media for Midwest Dunkin’ Donuts, when reached by email Friday.
We replaced the Boston Kreme tag in participating stores with the attached Chicago Kreme tag. Same donut, different name and Blackhawk colors.”
The @dunkinchicago twitter account has even been quick to correct those tweeting about Boston Kremes, using the #ChicagoKreme hastag.
The red-and-black-cream-filled confections rival Bruins-themed doughnuts that are currently being served in Boston Dunkin’ shops during the Stanley Cup Playoffs. The Boston Herald tracked down a response from Dunkin’ Donuts HQ in Canton, Mass.:
“Dunkin’ Donuts has its roots in New England and has been a longtime supporter of the local sports teams,” Lindsay Harrington, public relations manager for the brand, told the Herald. “Over the years, as we have expanded into cities all throughout the country, our franchisees on occasion have helped their guests celebrate their local sports pride with special doughnuts featuring names and/or designs inspired by the teams in their market.”
The Herald, whose headline for the Donut scoop reads “Traitors!” notes “But just for the record, a Chicago Kreme donut is still a Boston Kreme donut, K?”
Sure, Boston. Check the scoreboard.
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