Inside the White Sox's #SoxSocial Lounge

(Riley Blevins )
May 22, 2013|By Riley Blevins @Riley_Blevins | RedEye

A handful of elderly folks stopped, peered past a set of double glass doors, scratched their heads and were on their way.   

“Why’s there a bird on the door?” one passerby said, index finger stapled to her chin and forehead scrunched. 

The younger crowd had a much different reaction.

Once the youngsters spotted the sign that hangs just below Section 154 at U.S. Cellular Field, a slight nod of the head and a casual peek inside came to be expected.  

“This is pretty convenient,” 19-year-old Dylan Goll said.

What was all the commotion about?

The White Sox on Monday opened its #SoxSocial Lounge, a special social media room for fans and the first of its kind in Major League Baseball.

The lounge features multiple televisions--many streaming different White Sox social media content such as the team’s Twitter feed and Instagram--two mobile phone charging stations and a few tables and couches to just sit and relax.

Additionally, the lounge is expecting to add two large tables equipped with 16 charging units next month.

Hanging from the lounge’s walls are pictures of White Sox players with their respective twitter handles printed below.

“We wanted to give our fans an added value and connect the social media side of the game with the in-game experience,” said Nicole Saunches, the White Sox director of mass communications. “They can connect with us and the team. It just adds value for the fans, and it’s just a nice place to come and relax.”

Goll, alongside his friends Adnan Jahan and Derek Bolman, would agree.  

The group of 19-year-olds from Kildeer said they were sitting in their seats along the third-base line when the ballpark’s jumbotron informed them of the lounge.

“Yeah, I mean it’s cool, nice and relaxing,” Goll said. “And that couch is comfy.”

38-year-old Pete Alvarado from Bridgeport entered the lounge in desperate need of a phone charger.

With his phone plugged into one of the two charging docks, Alvarado climbed aboard one of the lounge’s several seats.

Alvarado began asking Saunches questions about the social media shown on the televisions. Not long after, Saunches was educating Alvarado about Pinterest--a social media site he’d never heard of--and had the White Sox’s page pulled up on one of the lounge’s TVs.

“I came in for a second to charge my phone, and now I think I’ve been here a half hour,” Alvarado said. “It’s pretty great. It’s a little empty right now, but I think everyone will be using it once they find out about it.”

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