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This dating app keeps couples together

January 15, 2013|By Zara Husaini @zarhus | RedEye

There are pockets of digital space that won’t let us forget about what we need to do. We dutifully set alarms, punch in information about meetings and sift through emails about dreaded family reunions. Calendars used to hold reminders about the things we most looked forward to, now they’re used almost exclusively to remind ourselves of our obligations.

But the team behind the Chicago-based iPhone app Lovendar hope to change that.

“The idea was born out of a personal need,” said Ellona Ferson, 33, project manager and founder. 

Apps that help singles find love are everywhere these days, but Lovendar is different: It was created for couples who are already in committed relationships. It’s essentially a database for couples, a place for them to keep track of upcoming dates and share information only with each other.

“It’s about capturing and sharing things that are important,” said Ferson, of Lincoln Park. 

Ferson calls Lovendar a "romantic technology business." She said the app is a tool to facilitate communication between couples. They can share date ideas, photos of possible gifts and the locations of meeting places.

Ferson said plans for additional features that offer shopping deals (similar to a LivingSocial or Groupon function) are under way.

“It’s meaningful. It’s not like sending a text,” Ferson said of the app’s ability to bring couples closer.

Pop culture often pokes fun at stereotypical male relationship tendencies like forgetting anniversaries and birthdays, neglecting to buy gifts, and the app addresses this.

“Guys need something to remind them to follow through,” Ferson said.

Ferson and her team conceived the idea in June. She then partnered with a user and developer, and the app launched in time for Christmas. Ferson said Valentine’s Day will be a crucial time for the app.

Ferson explained that the app will fill a different space than other social media sites.

“Who you are publicly isn’t who you are privately,” she said.

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