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Dimo's names new pizza after devoted Twitter follower

January 14, 2013|By Zara Husaini @zarhus | RedEye

Ashvin Lad knows exactly how it happened: He was leaving a Cubs game in Wrigleyville and he was hungry, so he tweeted that he was on his way to Dimo’s Pizza. When he got there, there was a slice waiting for him out on the counter.

“That was when I fell in love with Dimo’s,” Lad said.

The good news is, the feeling seems to be mutual. Dimo’s has been selecting a “Crustomer of the month” every month since it opened, and Lad is January’s--but they’re also doing something else to celebrate Lad’s devotion to Dimo’s: They’re naming a pizza for him.

“I reached out to them via Twitter last month,” Lad said. “I said they should try out chicken curry pizza, try out different flavors.”

The pizza place replied saying they would test the creation and name it after Lad.

“Ashvin is a special case. He suggested the pizza, and since it was his idea, we decided we’d name it after him,” brand manager Ann Wanserski said.

Lad hasn’t tried the pizza yet--it launches Monday night--but he has high hopes, and for a good reason.

Lad is a cancer survivor and will be donating a dollar for every slice of chicken curry pizza sold between 6:30 and 8:30 Monday night to Imerman Angels, a cancer support and mentor group. He’ll also donate two dollars for every small pie sold and three dollars per large pie. According to Wanserski, Dimo’s will match his contributions.

“We decided that since he’s being so generous, we’d be generous as well,” she said.

Dimo’s will also offer a vegetarian and vegan version of the chicken curry pizza, which will be available by the slice or pie all week.

Lad said he’ll also be hosting a “pizza pension summit” at 1:30 p.m. Wednesday at Dimo’s.

“It started as a joke, it was after Obama’s beer summit,” he said.

Lad tweeted to state reps Ron Sandack (Republican) and Mike Zalewski (Democrat) whom he describes as “problem solvers.” He proposed a pension summit, and Dimo’s said they’d host the event, where Lad, the state reps and others will gather to eat pizza and map out plans to solve's the state's pension crisis.

The event is open to the public.

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