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Big bucks in the brow business

November 27, 2012|By Bryan Crawford | For RedEye

Even if you're unfamiliar with Anthony Davis' work on the basketball court, you probably recognize his unibrow. When he was at the Kentucky, everywhere you looked you saw fans with unibrow signs and T-shirts and even wore fake ones to games.

It got to the point that the university had to send cease-and-desist letters to people looking to cash in on Davis' most distinguishing feature. But the whole time, Davis and his family enjoyed the popularity.

Even his mom, Erainer, once showed up at a Kentucky game sporting a penciled-in unibrow.

The NCAA, of course, wouldn't allow Davis to profit from it while he was at Kentucky, but once he declared for the NBA Draft, he immediately trademarked "Fear the Brow" and "Raise the Brow."

And now that he's in the NBA, it's even more popular.

Case in point: Rapper Ludacris dressed as Davis for Halloween this year. Sporting Davis' No. 23 Hornets jersey, Luda went so far as to have a makeup artist outfit him with his own unibrow.

Despite being more than a foot shorter than Davis, the rapper bore an uncanny resemblance to the South Side superstar, setting the bar—er, brow—very high.

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