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Twitter was talking about Chicago on election night

  • (Doug Mills/The New York Times)
(Doug Mills/The New York Times)
November 07, 2012|By Mick Swasko, @mickswasko | RedEye

In a national election, the buzz was in Chicago.

As 31 million election-related hashtags flew through the short messaging service on election night, mentions of “Chicago” reached a monthly peak, according to a Twitter spokesperson. It’s no wonder, for a full hour last night, the service saw 9,965 tweets per second being sent out among its users, as well as the most retweeted message in history: a photo of Michelle and Barack hugging with the words “four more years” sent by @BarackObama himself. The total? More than 455,000 shares.

It was the largest election-related Twitter event in the six years it’s been around, with 327,452 tweets sent per minute specifically about the election as the results were counted.

Several well-known Chicagoans chimed in as well:

  • @joakimnoah: Let's go!!! 4 more years!!! pic.twitter.com/ZZwYHu5Y (Link to a pic of #13 playing ball with the president.)
  • @rahmemanuel: Like I said, victory speech. – RE (Referring to his earlier prediction on the election)
  • @RobbieGould09: Election night. Looking forward to watching the coverage later tonight. (The Bears kicker kept it neutral.)
  • @Oprah: “…” (She hasn’t tweeted since Nov. 4th)

Here’s some more numbers from Twitter:

  • 327,452 tweets per minute were being sent when networks began declaring Obama the victor.
  • 85,273 tweets per minute as Iowa race was called.

How does that stack up? The company says the 9,965 tweets per second rival Beyonce’s pregnancy announcement (8,868 tweets per second), New Years Eve (6,939) and the end of the Women’s World Cup (7,196). What’s more, those events usually only last a few minutes, tops. Last night, the company said the rapid fire chatter went on for hours.

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