What happens to that 'Romney wins!' merchandise?

November 07, 2012|By Adam Lukach, @lucheezy | RedEye

When sports teams suffer postseason defeats, the pre-printed merchandise celebrating their would-be championships is often shipped off to impoverished countries. That means there's still a Bears 2007 Super Bowl champions hat floating around out there that would have gone on Rex Grossman's stupid head.

In the case of losing presidential merchandise, however, the results aren't always so kind. The Postcard Factory, which produced election swag for both candidates, destroys whatever is left from the losing side.

"It depends on what it is," said Justin Marshall, marketing manager. "A lot of it is destroyed at the store level, because the cost to ship it back might not be worth it."

Marshall, 42, said Postcard Factory hadn't manufactured much merchandise prior to election night for this very reason, calling it a "miniscule" amount.

At the Walgreens at 430 N. Michigan Ave., President Obama merchandise--sweatshirts mostly--was prominently on display. Mitt Romney merchandise, employees there said, was indeed on hand but they were shipping it back to Postcard Factory.

If stores opt to destroy the merchandise, Marshall had some advice.

"If it's a magnet, break it," he said. "If it's a mug, break it."

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