Three motorcycles riders are killed in crashes that involve another vehicle every day, according to Joe Schneider, Allstate agency owner.
In order to bring awareness and help reduce the incidences of motorcycle crashes, Allstate has installed warning signs on four additional Chicago intersections. On Thursday, two more signs will be installed at the intersections of West Ohio Street and North State Street, and North Kedzie Avenue and West Fullerton Avenue
This move is part of the Once is Never Enough (O.N.E) program, which has already installed signs in several other major cities. According to Schneider, a longtime rider, the campaign earned its name because one look is never enough. Allstate encourages drivers to look twice for motorcycles, and the yellow diamond-shaped signs were designed to remind them to do just that.
The O.N.E program generally chooses locations that have high rates of motorcycles crashes involving another vehicle.
Ultimately, Allstate hopes to establish a standard warning sign that can be used and recognized across the country.
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