'Gangnam Style': The new YOLO?

Heeeeeeey, sexy lady...watch this video!

September 05, 2012|By Dana Moran | RedEye

"Heeeeey, sexy lady!" It's a very, very good week for South Korean rapper PSY. The man behind the YouTube sensation "Gangnam Style" signed a record deal Monday with Schoolboy Records, run by Justin Bieber's manager, Scooter Braun. "We've come to an agreement to make some history together. [To] be the first Korean artist to break a big record in the United States," PSY said in a video announcement. That's putting it mildly. As of Wednesday night, "Gangnam Style" had more than 108 million views on YouTube -- enough to be considered a worldwide sensation. If you're just getting acquainted with "Gangnam Style," here's an FAQ to get you started.

damoran@tribune.com | @redeyedana


Who the heck is PSY?

Park Jae Sang is a 34-year-old South Korean rapper. "Gangnam Style" is actually off his sixth album, so he's been around for a while. PSY is short for psycho; he does Lady Gaga's "Poker Face" at concerts and told CNN, "Just so you know, I can dance to Beyonce's song `Single Ladies' just like Beyonce. Also, the album art is a cartoon version of PSY with a mermaid tail, diving mask and bow tie.

What is "Gangnam Style"?

"Gangnam means, it's like Beverly Hills of Korea. But the guy doesn't look like Beverly Hills. Dance doesn't look like Beverly Hills. ... And the situation in music video doesn't look like Beverly Hills. But he keeps saying I'm Beverly Hills style," PSY told ABC News. Or, if you're thinking about saying "YOLO," try "Gangnam Style!" instead.

When did this video come out?

It premiered on YouTube on July 15, and has trickled its way around the globe ever since.

Seriously, how many costume changes are in this video?

PSY changes his outfit about nine times in 4 minutes, 13 seconds, from what we can tell. But it's really the hilarious locales, amazing backup dancers and swan boats you've got to be on the lookout for.

What's up with that horse dance?

Lest the rest of the world think it's just a random move, PSY explained his trotting and gallivanting. "There's a saying in Korea. `Let's ride a horse' means, `Let's have a drink and have some fun.' Hence the dance," he told CNN.

What's next?

PSY is set to appear on the MTV Video Music Awards on Thursday. We wish there could be an official tally afterward of how many peoples' minds were blown.

I heard about this video weeks ago. You guys are losers.

Thank you for your constructive feedback. You clearly are much cooler than us.

SOURCES: CNN, ABC NEWS, FACEBOOK, BILLBOARD.COM


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