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Sleep aids: The drowsy market

(Lenny Gilmore/RedEye )
August 19, 2012|By Mick Swasko, RedEye

Pharmacy shelves have been flooded with drugs and herbal remedies that claim to help make sleep a reality for the 62 percent of Americans who have trouble snoozing on a regular basis. Here's a roundup of the well known and the weird.


Claim: ZzzQuil boasts diphenhydramine HCl for sleep but leaves out the drugs to treat colds and pain that are found in NyQuil. It's available in capsule or liquid form.

Price: $9.99 for 24 liquid capsules and $5.99 for 6-ounce liquid bottle at

iChill Relaxation Shot

Claim: About the size of a 5-Hour Energy, iChill promises the opposite effect—without grogginess or a hung over feeling. Melatonin, a chemical the body produces naturally for sleep, is one of the active ingredients.

Price: $5.49 for a two-pack at CVS Pharmacy

NasalAid SleepAid strips

Claim: These thin strips contain melatonin and menthol, meant to soften throat tissues. The product claims to ease snoring and promote restful sleep.

Price: $7.69 per 30-tab box from supplier

Nature's Bounty Maximum Strength Melatonin

Claim: A drug-free natural product that improves the quality of sleep. It's also recommended to help treat jet lag.

Price: $14.99 at Walgreens

MidNite tablets

Claim: Chewable or dissolvable, the pills can be taken during the night if an individual wakes up and can't get back to sleep.

Price: $9.99 for 30-tablet pack at

Neuro Bliss

Claim: Chamomile, B vitamins, vitamin D and other supplements combine to provide relaxation in this lightly carbonated drink. The company also makes Neuro Sleep specifically for bedtime.

Price: $30 for a 12-pack at

Natural Vitality Natural Calm Powder

Claim: The powder, mixed with water, is a magnesium and calcium supplement that claims to relieve stress and provide calm, making it easier to sleep.

Price: $40.95 plus shipping from vita


Claim: Uses diphenhydramine similar to other over-the-counter sleep meds on the market.

Price: $6.99 at

Celestial Seasonings Sleepytime Extra Tea

Claim: The chamomile tea boasts valerian root as an ingredient, which is an herbal remedy that is supposed to help with sleep.

Price: $3.99 for 20 bags at | @mickswasko

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