As if popping out Pop-Tarts weren't enough, Kellogg's is now launching a "pop up" concert on July 19 at Charter One Pavilion with headliners Boys Like Girls, Carly Rae Jepsen and Austin Mahone.
The Crazy Good Summer concert is free and will be the first of two "pop up" concerts this summer.
Visit the Pop-Tarts Facebook page for hints about the venue and find out how you can RSVP for a chance to claim free tickets.
