Though she thinks "Mad Men" star Jon Hamm is gorgeous, it isn't his chain-smoking ad exec character that Audra Yeomans is looking at when tuning in to the '60s-era show. More often, she's eyeing the glasses Don Draper is sipping his whiskey out of, or in Sunday's case, the ash tray he's filling.
The owner of Seek Vintage in Noble Square noticed a translucent blue ashtray on a conference table during this week's premiere, around the point at which copywriter Peggy Olson is attempting to sell Heinz execs on the idea of a "bean ballet" for an ad campaign. Yeomans, 35, recognized the piece immediately.
"We just got it at an estate sale last weekend," she said. An identical ash receptacle at her store sells for $20.
It isn't the first time she's noticed props from the AMC drama that track with her current inventory. In fact, now that the show is back in full swing, she said she "bets her life" the four sets of rounded, low-ball drink glasses she's about to put out – ones just like the glassware in a pivotal party scene in Sunday's episode—will be gone by the weekend. Industrial style office lamps and even couches used in the show have also shown up in her inventory.
"It's done wonders for us," Yeomans said of the show. While it was on a 17-month hiatus due to contract negotiations, Yeomans said, interest in the mid-century modern ware in the store waned. But now she's picking up items at estate sales nearly every week that might as well be props in the show.
"It drives business," she said. "It's going to drive business."
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