103.6 single men for every 100 single women in Chicago

January 26, 2012

Chicago Sun-Times reports: Chicago is male skewed — 103.6 single men for every 100 single women.

But a scarcity of women doesn’t just dampen men’s spirits — it could hurt their finances, too.

When men think they outnumber women, they borrow more, save less and make more impulse purchases, according to a study by University of Minnesota marketing professor Vladas Griskevicius.

Get the full story at Chicago Sun-Times.

RedEye Chicago Articles
|
|
|