A recruitment video that included a baseball obliterating a wide-eyed cartoon moon, a volleyball smashing though the Earth's core and a hurdler clearing a mountain was a little too much for one suburban Catholic university.
Despite more than 200 likes on Facebook, about 22,000 views on sports gossip blog Deadspin and mentions on a host of other sites Wednesday, a viral video for Benedictine University in Lisle was pulled, much to the chagrin of those seeking one more look at the Eiffel Tower being knocked down by a golf shot. (Watch the video here)
"The Benedictine University athletics video in question did not go through the University's proper review procedures," a rep for the university said an emailed statement, adding little more than to say the university understands some people "enjoyed" the video and apologizing to anyone "offended."
But offense wasn't the intent, according to John Sink, the director of production at Lisle-based VidTech Audio Visual Technologies, who produced the video. He said he was approached by the university to do something a little more "fun" than the standard videos he shoots.
"We were obviously going way over the top with stuff, (politically correct) stuff be damned," he said. "That's probably going to come back to bite us."
Sink said athletes posed for the sometimes campy shots in front of a 30-by-40 foot green-screen at the "mom-and-pop" production studio, with the intent of making a "little splash." Sink said had no idea it would become such a hit.
"It was just a goof," he said.
As for the video being yanked, Sink said he has plans to do some alterations to make it a little less intense.
"The volleyball that went through the planet, which of course that happens all the time, it hits a pagoda," he said. "That was seen as kind of violent."
Sink said he's already in the process of making changes.
email@example.com | @mickswasko