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Why are you mad at Pinterest, bro?

  • Benny and the Bulls are on RedEye's Pinterest board
Benny and the Bulls are on RedEye's Pinterest board (Chicago Tribune file )
December 08, 2011|By Jessica Galliart, RedEye

I do my best to check out and usually join most social media networks—it's my job or whatever—but only when I think I can get genuine enjoyment out of it. Who doesn't love a good Twitter fight about racial inequality, after all?

Then along came Pinterest, some say the worst thing to happen to your Facebook news feed since that girl from high school started posting her sonograms. The "vision board"-esque service launched in May, and pageviews have skyrocketed 2,000 percent since June, according to marketing research firm comScore.

How does Pinterest work? You "pin" photos from around the Web of things you say you'll one day buy, create, have or do, even though you and I both know you'll get bored with that leftover candle wax project and quit. Then you group the "pins" into themed "pinboards" you've created, which friends can follow for "pinspiration." Think of it this way: It's online cataloging for dreamers who lust after the unattainable and for brokeasses who never intend to buy anything.

Sounds appealing, right bros? Shockingly, Pinterest has gained a reputation for having a user base made up mostly of females and has even been coined by some as "Reddit for girls." But what if the playing field were leveled and the boyfriends of the world finally succumbed to their girlfriends' pillow talk about joining Pinterest? A few ideas for how dudes could bro out on their themed pinboards ...

>>Sinboard: Boobs, duh. I have a Ryan Gosling pinboard; guys could have a Christina Hendricks sinboard. Pinterest has a no-nudity policy, but it's all about cataloging and organizing. And what better to organize than your online spank bank?

>>Gadget pornboard: This interest should be a lot more gender neutral than it is. I'll take photos of the newest iWhatever over damask curtains any day—but guys, be prepared to have your Pinterest flooded with tech project inspiration, like rewiring your toaster to burn "Most" onto your slices (so it's the "toast with the most").

>>Tattboard: "Nice calf tat, bro! Is that, like, Hebrew or something?" Ink pinspiration?

>>Stupid stuntboard: Did I mention you can "pin" videos, too? After you've made your sinboard, you could "pin" and organize all of those videos you looked up online after watching "Tosh.0."

OK, so maybe these ideas are a bit stereotypical. And maybe so is the notion that all Pinterest is good for is ovarian stimulation.

Sure, there are plenty of crafty young housewives stockpiling Pinterest with their pipe cleaner dreams, but online communities can change and grow on a dime. I only recently joined after initially dismissing it—the network really did sound too girly for my taste. But there are plenty of others like me who are realizing Pinterest has plenty of potential and flexibility, even if we don't use it as a wish list for weddings and dream condos.

It'll be interesting to see when dudes decide to jump on the Pinterest bandwagon and how they will change the landscape of the service—boobie pics and gash badges or not. Until then, I'll continue to rep for both teams with my whiskerboard (guys with awesome facial hair, aka things I'd like to "do") and my apartment pornboard (mostly those damn bookshelf-walls I will never have).

JESSICA GALLIART IS REDEYE'S SOCIAL MEDIA LADY. JGALLIART@TRIBUNE.COM | @REDEYECHICAGO

Check out RedEyeChicago.com's Pinterest page HERE.

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